Who I Am
– I’m Carmen Hust – a creative strategist and design thinker
At the core of my practice is the belief that strategy and creativity must go hand in hand — this is what defines my work as Carmen Hust – Creative Strategist.
I design to connect people — to places, to ideas, to each other. With a background spanning visual communication, brand strategy and spatial design, I create things that feel real, relevant and rooted. I help brands and communities build clarity through design. As a creative strategist, I bring a hands-on approach to every project.
Why it matters
Every project is different. That’s why I adapt my approach to fit the context — whether I’m co-creating with a municipality, building a brand experience, or refining a digital platform. I combine strategic thinking with creative execution to help ideas move, resonate and make impact.
I work closely with clients who have the ambition to achieve — who want their design to do something in the world — change status quo. Whether it’s shaping systems, nudging culture or building visibility, my focus is on design that works.
I work best where design meets decision-making.
Whether it’s co-developing a community process or building a digital experience from scratch, I thrive in collaborations where creativity solves real problems. I bring a mix of method and instinct — grounded in empathy, driven by purpose.
Context first.
Good design starts with listening — to people, places and possibilities.
Clarity over clutter.
Simplicity is powerful. The best ideas are the ones you can explain in one breath.
– About
Who I am
Committed and creative
Big ideas.
Creativity
Co-Creator
Joining forces
Who I Am
I’m a creative strategist and co-creator, working at the intersection of design thinking and hands-on execution. With a sharp eye for detail and a mindset wired for solutions, I turn complexity into clarity – and ideas into impact.
Vision
I believe digital should be smart, human, and bold. My vision is to bridge creativity and strategy – designing solutions that move businesses forward. Evolving and always aligned with what’s next.
Mission
I’m here to build better digital experiences. My mission is to turn complexity into clarity, connect brands with people, and deliver creative, strategic, purpose-driven solutions.
Where I Work From
Based in Aarhus. Working everywhere.
I operate in a hybrid setup — remote, onsite, or directly on location — depending on what the project needs. But more than where I work, it’s how I work that defines the process. I thrive in environments where ideas are shared, perspectives collide, and collaboration drives results.
Whether I’m co-creating with developers, strategists, or subject-matter experts, I love engaging with different stakeholders to exchange ideologies and expand knowledge. With a strong sense of social navigation, I build bridges between people, roles, and disciplines — aligning creative direction with business strategy to deliver grounded, meaningful solutions.
What I Work With
Design is not just about visuals — it’s about systems, flows and experiences. I work across digital and spatial formats to create strategic solutions that feel clear, crafted and context-aware.
My tools are many, but my focus is always the same: helping people connect through design — whether it’s a conversation in public space, a brand coming to life, or a complex idea made simple.
- Project & process design
- Visual & spatial storytelling
- UX/UI & digital branding
- Event & exhibition design
- Adobe, WordPress, AI – and my hands (craftsmanship)
- Design Thinking & Co-creation
- Copywriting & Concept development
- Project scoping & stakeholder facilitation
- Content creation in its limitless possibilities
– What I Work With
Design is not just about visuals — it’s about systems, flows and experiences. I work across digital and spatial formats to create strategic solutions that feel clear, crafted and context-aware.
My tools are many, but my focus is always the same: helping people connect through design — whether it’s a conversation in public space, a brand coming to life, or a complex idea made simple.