Function-TEX
Fashion License & Private Label Design
As a fashion license designer at Function-TEX, I worked across multiple branded collections — developing apparel for global brands. My role involved translating concept to product through detailed fashion style sheets, mood board development, and private label design. By aligning storytelling with commercial needs, I helped shape collections that balanced creativity, licensing guidelines, and market trends.
License Design for Bestseller Brands.
Creating cohesive licensed collections that meet global branding standards. From concept direction to market-ready apparel, each design aligned with Bestseller’s commercial goals and storytelling strategies.
Scalable Style Systems
Developing style sheets and modular design templates for global brands — ensuring consistency, scalability, and smooth transitions from concept to production across licensed collections.
The Objective
At Function-TEX, the objective was to design commercially viable and brand-aligned collections for fashion-first key labels — with a focus on licensed apparel, style sheets, and trend adaptation. As a B2B designer, I worked to translate global trends into scalable design solutions, balancing creativity with production feasibility. The goal was to support brand’s seasonal needs and strengthen their private label and licensing portfolios through consistent, on-brand visual storytelling.
For Bestseller client, Jack & Jones Junior, the objective was to create licensed collections that merged storytelling with commercial appeal. For JJXX and ASOS, it was about translating fast fashion trends into mood boards and apparel concepts that resonated with a Gen Z audience. Across all projects, the focus remained on clear communication, scalable design systems, and aligning with each brand’s unique identity within the Bestseller portfolio.
Key Deliverables
- Style Sheets
Development of structured style guides to ensure design consistency across categories, seasons, and collections. - License Clearance
Coordinating with license holders to ensure all graphic and product designs comply with brand and copyright standards. - Graphic Design
Creation of print-ready artwork including licensed graphics, placement prints, and all-over patterns. - Label & Trim Design
Design and development of branded labels, hangtags, packaging, and trim elements to support visual identity and compliance. - Fashion Design
Apparel design for various demographics and product categories, integrating trend forecasting, color stories, and silhouettes. - Mood Boards & Concept Development
Visual storytelling through seasonal direction, material inspiration, and concept presentations. - International Brand Communication
Aligning design outputs with global brand guidelines, ensuring seamless collaboration across countries and departments. - Tech Pack & Production Handover
Creation of detailed tech packs and specifications for factory communication and sample development. - Market-Ready Collections
Designing cohesive collections that align with brand DNA, licensing agreements, and market trends. - Trend Research & Competitor Analysis
Ongoing research to stay ahead of seasonal shifts, retail movements, and emerging design trends.
JJXX
JJXX
ASOS
Jack & Jones Junior
Project Scope
At Function-TEX, the scope of work as a designer spanned a wide range of licensed collaborations across multiple fashion categories. With a primary focus on B2B design, the role involved developing apparel collections that aligned with both commercial goals and global license agreements.
The project scope included working with internationally recognized licenses—ranging from entertainment giants like Disney and Marvel to niche lifestyle brands—ensuring that each design respected brand guidelines while remaining trend-relevant and market-ready. From graphics and trims to full product lines, each project demanded precision in visual storytelling, cross-department coordination, and a clear understanding of brand DNA.
Design deliverables were tailored to suit each license’s identity, age group, and style direction, supporting collections across menswear, womenswear, and kidswear segments. The result was a portfolio of licensed fashion that balanced creativity, brand alignment, and international scalability.
Optimizing Licence Design With Function-TEX
At Function-TEX, license design wasn’t just about aesthetics — it was about aligning storytelling, brand integrity, and market timing across global partnerships. Working with world-renowned licenses like Disney, Warner Bros., and Marvel, the goal was to translate iconic characters and universes into wearable, trend-driven fashion for everyday retail.
Each collection required a sharp eye for compliance, design adaptability, and fast-paced delivery. From coordinating license clearance to crafting graphics and apparel that matched both seasonal trends and brand guidelines, the work combined creative execution with strategic structure.
Toolbox.
Similar Case Studies Wrap Up
The Function-TEX case reflects a high-level collaboration between fashion design and licensed brand management. From concept development and graphic execution to license clearance and label design, the work spanned a full 360° creative cycle. By delivering brand-aligned collections for international licenses such as Disney, Marvel, and Warner Bros., the project showcases how strong B2B design thinking can turn complex guidelines into scalable, market-ready fashion. A seamless blend of creativity, compliance, and commercial understanding — tailored for Bestseller’s leading brands.