RaskRask
RaskRask | Digital Profiling Expansion
RaskRask, a Danish on-demand wellness platform, aimed to strengthen its digital brand presence and unify its visual identity. Through strategic branding, content development, and design direction, we refined their communication framework and built a scalable creative system — with a focus on clarity, consistency, and growth.
In 2019, I joined the wellness start-up RaskRask as a Multimedia Designer, supporting their rapid expansion with visual clarity and strong brand presence. As an on-demand massage platform operating across Denmark, RaskRask needed professional content and design assets to help them stand out — among others, for their pitch in the DRTV Promotion at Løvens Hule (the Danish version of Dragon’s Den).
Supported by the Aarhus University Master Programme — executing the development and execution of digital profiling and brand strategy framework tailored for start-ups and B2B companies, operating within the creative and health-care sectors. The work focused on bridging strategy and design through sustainable communication and circular economy thinking — turning complex business goals into a clear, scalable digital identity.
The aim was to strengthen brand positioning, ensure visual and strategic coherence across channels, and build long-term value through design-driven innovation.
Clear Visual Identity.
Refining and expansion of RaskRask’s graphic identity, aligning visuals, tone of voice, and content into a cohesive design system ready for scaling.
Convertible Content.
From sales material to video production – delivering multimedia assets to be used across campaigns, partnerships, and investor presentations.
The Objective
To establish a professional and scalable visual identity for RaskRask, ready to support growth across marketing, investor relations, and product development. The focus was on aligning content and design with the brand’s core promise: bringing wellness to people’s homes, simply and seamlessly.
Key Deliverables
- Updated design manual to support future internal and external design consistency
- Photo and video content for digital marketing, employer branding and SoMe
- Web design | Visual design (front-end)
- Development of sales materials, infographics, and print collateral
- Redesign and optimisation of graphic assets for web and mobile
- Art direction and visual storytelling for use across campaigns and onboarding
Design Assets
Project Scope
The project included both strategic and hands-on creative work. I conducted a visual audit of existing materials, improved asset quality, and built out brand visuals in collaboration with RaskRask’s internal team. With a strong focus on clarity, conversion, and consistency, my role helped lay the groundwork for a design system that could grow with the brand.
The final deliverables were implemented across SoMe, marketing campaigns, investor pitches, and internal training — ensuring brand alignment at every customer touchpoint.
Optimizing Employer Branding With RaskRask
As part of RaskRask’s brand development journey, I worked closely with their internal team to strengthen employer branding and improve the onboarding experience for new massage therapists.
Through strategic design and content development, we crafted visual and narrative assets that communicated professionalism, flexibility, and community — key pillars of RaskRask’s value proposition to both B2B partners and B2C practitioners.
RaskRask
Greater Road Map
This roadmap defines the key focus areas guiding RaskRask’s digital brand transformation.
From streamlining communication to refining their visual identity, the process enhances both digital visibility and organizational alignment — ensuring a coherent presence across industrial markets.
Toolbox.
Similar Case Studies Wrap Up
RaskRask’s refreshed identity now communicates trust, care, and professionalism — helping attract new therapists while building brand alignment across digital channels. This multimedia-driven employer branding effort supported growth, improved onboarding, and strengthened their B2C and B2B positioning in the wellness market.